Effective, data-driven digital marketing that delivers results
Work with a hands-on partner who understands your business
Hi, I’m Dave.
I am an online marketing professional with 25 years of experience. I am a graduate of UW-Madison and live in Madison with my family.
I’ve had the opportunity to learn and grow as a marketing executive in the legal, education, and insurance industries. I have managed hundreds of millions of dollars in media spend over the years, and never a penny of that without sound tracking in place.
Today I work with a small number of marketing clients, building effective marketing campaigns that connect with customers through honest, genuine messaging to build lasting success.
If you’d like to get in touch, email me at dave@evenkeeldigital.com.
How I work
I build campaigns that connect you to your customers, and build effective tracking to measure and improve those campaigns. Unlike agencies that build ineffective campaigns and focus on vanity metrics, I view myself as an extension of your business.
Your Business
I take the time to understand what matters to you, set KPIs & goals, and measure impact. Good tracking aligned to your business will allow you to clearly understand what impact your marketing budget is making, and will also feed back into your marketing campaigns to optimize results.
Your Customers
Your customers are bombarded with ads and interruptions powered by invasive surveillance. I build efficient marketing campaigns that cut through the noise to reach the customers you are looking for. I particularly champion paid search for its ability to reach customers when they are active and engaged.
Your Partner
Even Keel Digital is just me. You will always speak to me, I will build all of your ad campaigns, and I will deliver your reports. I only work with a few clients at a time, and only take on work when I am confident I can over-deliver. You will find me to be a trustworthy, transparent, and level-headed partner.
Want to talk?
I’d love to meet up and learn about your business! You can reach me at dave@evenkeeldigital.com.